The customer, a high-end appliance manufacturer, was decorating their products with heavy-gauge, stamped steel bands that were mechanically fastened to the customer’s various products. The customer had been looking for a different method with which to decorate their products, aiming to be more cost-effective and improve efficiency in the manufacturing process.
Tapecon’s Research & Development department suggested a number of pressure-sensitive constructions and embellishing options. The customer took a thorough look at the presented options and after a marketing review and manufacturer testing; one of the proposed solutions was selected.
Benefits to the customer included high-impact product decoration, lower cost per unit, and significant shipping cost savings during procurement and distribution due to aggregate weight savings.