When making a product, it’s always important to keep the user in mind. This target audience could be quite specific for a medical device or broad for a consumer product. However, as the effects of climate change continue to emerge, product designers and OEMs must consider a much larger audience – all 7.6 billion people in the world. Improving the sustainability of products and packaging plays a significant role in reducing the environmental impact that will affect us all and future generations.
There are several drivers in the shift to more environmentally friendly and sustainable packaging and labels, including:
For most product designers and OEMs, it’s easy to understand the merits of sustainable packaging. The more challenging part is knowing where to start. While significant attention is given to the container (box, bottle, etc.), it’s essential not to overlook two other facets of sustainable packaging – the label material and adhesive.
There are several methods for creating a more sustainable label without sacrificing the quality or performance of your product. During the material selection process, you can choose raw materials with an eye toward reducing energy consumption, water usage, or waste production.
When selecting sustainable materials for your label, a few features to consider are:
If all of this sounds confusing, you’ll be happy to know there are straightforward ways to choose more sustainable materials. First, many suppliers now have sustainable product lines that are easy to identify and understand product differentiation. Second, you can also look for specific industry certifications such as Forest Stewardship Council®-certified paper and film. Finally, when in doubt, talk with your manufacturing partner, who should be staying apprised of all the latest, greenest material options.
While material selection plays a prominent role in creating a more environmentally friendly label, it’s not the only factor to consider. Many are surprised to hear that some printing methods are more sustainable than others. When it comes to industrial digital printing, mechanical dry toner requires less energy and water usage than chemical toner.
There are a few other points to consider for sustainable printing:
At Tapecon, we are committed to minimizing the environmental impact of our work, and we appreciate partnering with like-minded customers. In addition to our internal sustainability practice, we can help you achieve a more environmentally friendly product through expert material selection and using the most advanced, sustainable printing methods currently available.
With over 100 years of manufacturing experience, Tapecon works with product teams to solve challenges, create products, and enhance lives. Learn more about our labels and decals applications.