In an era where digital transformation is reshaping industries, the printing sector is no exception. While commercial offset printing is witnessing a decline, flexographic printing remains robust and continues to thrive. This distinction is crucial, as highlighted by Steve Davis, the president of Tapecon. Davis has shared insights into Tapecon's involvement in the Phoenix Challenge and their unwavering support for flexographic printing education.
McKinley High School of Buffalo, New York, historically focused on commercial offset printing, producing menus, flyers, and promotional materials. However, with the rise of digital alternatives, commercial printing has seen a decline. In contrast, flexographic printing, which is used for producing labels and packaging, remains in high demand. As Davis pointed out, almost every label in a supermarket is flexographically printed, underscoring the importance and resilience of this printing method.
Recognizing the need to adapt to industry trends, McKinley High School embraced the Phoenix Challenge. This initiative aims to introduce high school students to the world of flexographic printing by providing them with curriculum and hands-on experience. Davis recounted how Paul Melville, a key figure in the school's printing program, reskilled himself to learn flexographic printing, despite his background in commercial printing. This open-minded approach exemplifies the spirit of continuous learning and adaptation that Tapecon champions.
The collaboration between McKinley High School and the Phoenix Challenge has yielded significant benefits. Students now have the opportunity to participate in a competition where they demonstrate their skills in printing labels, operating presses, and making flexible plates. This competition not only fosters a sense of camaraderie among students but also equips them with valuable industry certifications. The FTA Level 1 certification, awarded by the Flexographic Technical Association (FTA), is a testament to the students' proficiency and dedication.
One of the notable milestones in this collaboration is the installation of a flexographic plate-making and press facility at McKinley High School. This facility, the first of its kind in Western New York, provides students with hands-on experience in producing pressure-sensitive labels. Davis emphasized the significance of this achievement, as it marks a pivotal moment in the region's academic landscape. By enabling students to work with industry-standard equipment, the program bridges the gap between education and real-world applications.
Tapecon's commitment to nurturing the future workforce is evident in their sponsorship of the Phoenix Challenge's golf tournament. This sponsorship is more than a financial contribution; it symbolizes the company's dedication to supporting programs that promote the printing industry to middle and high school students. Davis articulated the importance of inspiring young talent to pursue careers in flexographic printing, as the industry continues to grow and evolve.
Steve Davis took the opportunity to personally thank Bettylyn Krafft for her unwavering support and dedication. Krafft's efforts in securing the donation and installation of the flexographic plate-making and press facility at McKinley High School have been instrumental in providing students with hands-on experience and industry-standard training. Her contributions have had a profound impact on the students, opening doors for countless young individuals to explore and excel in a thriving industry.
The Phoenix Challenge serves as a beacon of hope for the printing industry, demonstrating that print is not in decline but rather undergoing a transformation. By focusing on flexographic printing, the program ensures that students are equipped with relevant skills that align with industry demands. Davis's insights underscore the need for continuous learning, adaptation, and collaboration to drive the industry forward.
In conclusion, Tapecon's involvement in the Phoenix Challenge reflects their commitment to empowering the next generation of printing professionals. Through hands-on experience, industry certifications, and unwavering support, the program prepares students for successful careers in flexographic printing. As the industry evolves, initiatives like the Phoenix Challenge play a crucial role in shaping its future, ensuring that the legacy of print endures for years to come.
