When designing a new medical device, you may work with the mindset of, “It’s what’s inside that counts.” Sure, the inner workings and technology are essential to the product’s functionality, but external factors are also important. That includes an often-overlooked feature of medical devices – labeling. Creating medical device labeling is very different – and more challenging – than printing labels for other non-regulated products. However, it’s a critical step in getting your device to market and into the hands of your customers.

When the printing press was invented in the 15th century, it revolutionized the world with the ability to reproduce printed material in mass quantities. However, as the business landscape has become more complex and segmented in the 21st century, a new need has emerged to create unique printed pieces at scale. While this would have sounded impossible a few decades ago, it’s now possible thanks to another revolutionary technology – variable data printing (VDP).

It’s wise not to judge a book by its cover. But it’s also prudent not to ignore important safety warnings found on many products, packaging, and transportation containers.

While developing a product, a label may be the last component you think about – but it is often the first one your user will see or experience. For this reason, and more, creating the right label should not be an afterthought. In fact, with the right partner, a high-quality printed label can enhance your product in many ways.