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News, trends and insight into printing, converting and contract manufacturing.

6 Steps of New Product Introduction – and How a Contract Manufacturing Partner Can Help

on 6/1/20 11:08 AM By | Casey Cephas | 0 Comments | Manufacturing New Product Introduction
Movies and television like to portray the “Eureka!” moment – where an inventor comes up with a brilliant idea and becomes an overnight success. Of course, we know that in reality, the product development process is much more complicated and challenging.  In today’s competitive market, the success or failure of an idea is often influenced by its new product introduction (NPI) program (also called new product development). This encompasses all the steps that are planned and executed to develop, refine, and bring a new product to market.
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