There’s an old saying, “You can’t have your cake and eat it, too.” In other words, when faced with two good options, you must choose one – you can’t have both. How does this relate to product design and manufacturing? Well, for some time, there were two distinct camps of electronics: conventional rigid circuits and flexible printed circuits. The former delivered higher performance while the latter offered a more pliable form factor. However, a new option has emerged: flexible hybrid electronics (FHE). This rapidly developing technology is expected to reach a value of over $3 billion by 2020 (IDTechEx).